Privacy Policy

Information for participants

Use Ability Ltd is a User research company based in the UK. If you would like to talk to us about your data, please contact: Kelby Garside, email or phone 0333 3034363.

We work with our clients to provide them with user research services. We comply with the Market Research Society’s Code of Conduct to ensure transparent and ethical standards are maintained. We also comply with current data protection legislation defined in the General Data Protection Regulation (GDPR).

How we use your information

The information you provide to us will only be used by us for the purposes of inviting you to take part in user research projects. During research any insight you provide will only be shared with the researchers at Use Ability and our clients team directly responsible for the website or product being tested. In any reporting we create for our clients, your identity will be kept anonymous.

When you are invited to take part in a study, we will provide you with information about the study, the subject matter, what is required and details about the incentive offered. If you agree to take part we will then offer a choice of session times so you can select the one which is most suitable.

On occasion we will need to send you extra questions in order to narrow down the selection for a study. The information you provide in response to these screener emails will only be used for the purpose of the study in question and will not be used outside of this study.

Your consent

By completing the participation registration form you are giving us consent to use your information in the selection process for studies.

When invited to take part in a study, we will ask your consent to record the session and confirm that you are willing to take part.

You are able to withdraw consent at any stage during the research process. If the study has been completed, any insights given during the study will be anonymised.

Non disclosure agreements (NDA)

Occasionally our clients require us to ask participants to sign non disclosure agreements, in these you agree not to divulge any information that you see or hear during the research sessions. In order to maintain your privacy we hold onto your completed NDA unless we are requested to disclose this for legal reasons.

Storing your information

Screener responses
We retain your screener responses for the duration of the project that the screener relates to after which time they are deleted.
Participation data
Information relating to the research studies that you have participated in will be retained for a period of 1 year after which time it will be deleted.
Incentive payments
We retain records of any incentive payments for a period of 7 years to comply with HMRC tax requirements.
Research study insights
Any insights and opinions given during research will be kept on our secure database for 12 months following the completion of the project. Where these insights and opinions are provided in a report to our clients, your identity will be kept anonymous.

3rd parties

We do not provide or sell participant information to other companies.

Viewing, amending or removing your information

You can contact us using the email address provided above to request access to information we hold about you, to change information or to amend any errors. Prior to releasing any information, we will call to confirm your identity.

If you wish to be removed from the Use Ability participant panel then email . Please allow up to 14 days for removal and delete any emails that you receive that may have already been scheduled.


The protection of your information is very important to us and we need to know if you have any worries or complaints about how we take care of it. In the first instance, please contact us with your concers so that we may deal with them for you. If you are still not happy, you have the right to make a complaint to the Information Commissioner's Office (ICO) you can find guidance here: